Rowlett, TX — Authorities have seized more than 62,000 suspected counterfeit luxury items following a multi-agency investigation into an alleged social media-based distribution operation in Rowlett.
The Rowlett Police Department’s Criminal Investigations Division led the investigation, which began on February 9, 2026, after authorities received information that counterfeit luxury merchandise was being sold through Facebook Live broadcasts and distributed from locations in the city.
On February 17, detectives carried out enforcement actions connected to the operation, seizing large quantities of suspected counterfeit goods, approximately $208,000 in U.S. currency, and a vehicle.
Investigators reported a total of 62,694 suspected counterfeit items were recovered. If authentic, the merchandise would have an estimated retail value of more than $101.6 million. Authorities say the estimated street value of the seized items is approximately $995,276.
Officials also seized a 2017 Chevrolet Silverado believed to be connected to the operation.
Police arrested Orlando Gonzalez Marcella, who has been charged with trademark counterfeiting over $300,000, a first-degree felony. He is currently being held in the Dallas County Jail. He is laos being charged as an Illegal Alien by ICE.
Authorities have also issued an arrest warrant for Aida Karina Lopez Alvarez, who remains at large.
The investigation involved the Rowlett Police Department, Texas Department of Public Safety, Van Zandt County Sheriff’s Office, and Homeland Security Investigations. Anti-counterfeit experts representing several luxury brands assisted investigators, including Cartier, Chanel, Christian Dior, Coach, Gucci, Louis Vuitton, and Prada.
Rowlett Police Chief Michael Denning said counterfeiting operations harm consumers and legitimate businesses and can also fund other criminal activity. The investigation remains ongoing.
